Sr.Lead, Category Marketing Football

Amsterdam, Noord-Holland
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Values & InnovationAt Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.If you are a current Under Armour teammate, apply to this position on thePurpose of RoleThis position (Sr.Lead Category Marketing Football) is responsible for protecting and amplifying the Under Armour's authentic and powerful brand positioning. A compelling, differentiated and breakthrough consumer-driven category strategy is essential as Under Armour continues its quest to become the premier Sport and Athletic Apparel, Footwear and Accessories Company in EMEA.An exciting and dynamic role, where the Sr. Lead is responsible for all marketing related activities within the Football category. She or he will play a leading role in orchestrating EMEA marketing strategies and activation plans for the business. It is essential that she/he focuses on growing the category and driving sales by delivering consumer-focused category initiatives and product launches that encompass footwear, apparel and accessories. She or he will take a leading role in managing Regional & Global integrated marketing campaigns across all consumer touch-points needed for EMEA. She or he will ensure Under Armour products are powerfully placed in the market to connect with customers and drive sales.She or he will work with global and in a variety of markets in EMEA (with a focus on UK & Spain & France). The position will report to the EMEA Director, Category Marketing and Consumer Engagement.How you will be specifically measured against:

The ability to drive brand and category awareness and consideration through consistent category execution throughout EMEA.
The effective integration of all the functions that directly and indirectly work on the category in EMEA and Globally to deliver category experience to consumer.

Your Impact

Own Category Voice & Positioning - Bring European market and consumer insights to the global team to inform the development of the global strategy.
Lead a cross-functional team with members of Marketing, Merchandising, Sales, DTC and other functional areas to execute positioning strategy, create a European consumer focus and a 3-year strategic plan for the category.
Category Strategic Marketing Direction - Own European brand management for the category and execute Global/Regional category marketing strategies and objectives in partnership with a cross-functional team. Cross-functional team to include PR, media, digital/social media, sports marketing, retail marketing, events, creative, and retail.
Drive Go-To-Market Strategies - Develop and own all Marketing focused product and brand stories. Design and execute the 12-month marketing plan tied to the business plan. Align internal parties across product, sales, sports marketing and other cross-functional partners.
Campaign Management - Write creative briefs, help manage the creative development timeline and process, manage brand budgets, direct partnering agencies (creative, production, media, retail etc.) Take care of the campaign development process, protect & develop brand voice across all consumer touchpoints.
Activation - Create the architecture of "when & where the story is told" - execution of campaign asset. Set and manage communication objectives to deliver touchpoint strategy and plan. Partner with sports marketing on asset activation strategies.
Partner with Merchandising Team - Partner up with the regional merchandising team to ensure delivery of relevant product style from a Brand Marketing standpoint. Have a deep understanding of business objectives, as well as key products, and their USPs. Serve as the liaison between Product and Marketing, assuring all Marketing touch points have the information they need to function effectively.
E-Commerce, Retail & Wholesale support - Partner up with UA.com and trade marketing to win in-store and online, at both UA retail and wholesale doors, on a global basis.
Partner with Sales Team - Assist merchandising and sales team in playbook and sales meeting presentations and major account presentations/sell-ins
Consumer and Business Analytics - Collaborate with internal and external partners to define the target consumer metrics, evaluating our effectiveness in reaching that consumer. Use consumer insight and business analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and sales performance.

Qualifications

University degree in Marketing, Sports & Business or related field.
Minimum of 6 years of relevant Marketing experience in a fast-paced, product-oriented, consumer-driven company and previous leadership experience.
Established relationships at all levels, inclusive of the leadership level, in the international marketing industry.
Prior experience working for an international company with a strong, premium brand and a distinct culture.
Proven record of leading cross-functional, highly complex full funnel marketing campaigns or similar initiatives.
Prior experience in SpoMa and marketing in teamsports is a plus.
Familiarity to go to market processes is preferred.
Proven leadership skills in managing a strong, experienced and diverse team.
Experience conducting business and partnering with leadership and staff in multiple market.
Fluent in English, ideally conversant in German/Spanish/other language.

Workplace Location

Location: Amsterdam office
Work life Integration Designation: Starting in October, teammates are required to work on-site for 3 days per week. This will increase to 4 days per week beginning January 2026.
Travel: IE- 5-10% of the year

Relocation

No relocation provided

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Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
Under Armour Merchandise Discounts Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.
38 hour working week
Hybrid work
28 days holiday
Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
Human Performance Institute (Gym) on site
Local Language course when moving from abroad

Our Commitment to DiversityAt Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.Requisition ID: 160018Location:Amsterdam, NL, 1076 CMBusiness Unit: CorporateRegion: EMEAEmployee Class: Full TimeEmployment Type: Salaried

Under Armour

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