
Senior Consumer Product Associate
- Amstelveen, Noord-Holland
- Vast
- Voltijds
- Manage all existing licensing deals, including master toy and licensee relationships
- Delivering Hardlines, FMCG & Promo country strategy, supporting the Country Lead.
- Own the retail strategy for the category and drive these relationships with Licensing programs. Work with Mattel retail team to deliver best in class programs.
- Deliver detailed joint business plans per partner that include forecast, budget, stretch targets, retail & marketing calendars and relevant product line plans
- Pitch and market presentations across Mattel’s IP portfolio of brands
- Conduct bi-weekly 1-1 meetings, arrange quarterly business reviews, bi-annual top to tops and track financial goals through forecasting and ambitious sales targets
- Deliver and ensure detailed joint marketing plan per partner that includes licensee investment that is aligned with Mattel Consumer Product goals; ensure marketing support for top items.
- Be the internal point person for each licensee to ensure local markets are driving the strategy and goals for partners
- Research, identify and pitch new category opportunities and prospective clients
- Secure new licensing deals and negotiate renewals
- Attend Trade Fairs or category specific shows
- Support Country Lead on key strategy for the market
- Analyze the market with SWOT, Gaps, opportunities, category priorities
- Research, identify and pitch new category opportunities and prospective clients
- Keep current with changing trends & competition
- Work closely with the Product Development, Creative and Quality & Assurance teams on getting first-class products to market
- Work closely with Digital, PR, Regional Franchise and Local Brand teams to develop joint business plans.
- Implement marketing and promotional strategies in liaison with internal & external stakeholders
- Gather and share category best practice from across the EMEA region
- Help find innovative ways to grow the business
- Prepare brand pitches and marketing presentations across Mattel’s IP portfolio of brands
- Over 5 years of experience in licensing with consumer brands, products, and FMCG, with exposure to the toy industry
- Previous demonstrable experience working in marketing ,sales position or business development
- Understanding of the Licensing environment and exposure to Licensing
- Hardlines knowledge; experience of working with toy or product based
- Experience building a joint business plan
- Exposure to managing a financial plan and forecasting
- Proven track record in managing product categories across retailers and suppliers
- Degree in Business, Marketing or a relevant subject or equivalent experience
- Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
- Proven sales negotiation experience and commercial thinking mindset
- Solutions oriented with ability to ‘think outside the box’ to deliver additional revenue and opportunities
- Ability to influence others; persuasive and able to present messaging impactfully
- Commercial acumen with the competence to build and present a strategy
- Strong relationship builder and able to navigate internal and external relationships and stakeholders with ease
- Knowledge of the Benelux and Nordics market and its retail landscape is preferable.
- Fluent English is required to perform this role
- Strong communication skills oral and written; able to deliver a narrative
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.