Lead, Creative Storytelling & Campaigns

• Champion and evolve Under Armour's brand voice across EMEA, ensuring it remains authentic, consistent, and resonant across all consumer touchpoints-including digital, social, experiential, and print.
• Lead the development of original, high-impact campaign concepts, setting a bold creative vision internally and inspiring teams by example-not just reviewing agency work, but driving the creative bar upward.
• Direct and elevate agency output, ensuring all external creative aligns with UA's brand values, strategic priorities, and creative excellence standards.
• Translate complex marketing briefs into compelling narratives and breakthrough creative, ensuring every execution ladders up to seasonal brand and business objectives.
• Collaborate cross-functionally with art directors, designers, copywriters, and project managers to deliver integrated, consumer-centric creative solutions across the full marketing funnel.
• Oversee localization and cultural adaptation of campaigns across multi-language markets, ensuring creative relevance, cultural nuance, and brand consistency at scale.
• Act as a creative catalyst within the organization, confidently pitching bold ideas, inspiring stakeholders, and fostering a culture of innovation and excellence.
• Establish and scale creative operating principles across EMEA, driving process efficiency, improving output quality, and enabling a high-performing creative ecosystem.

• Bachelor's degree in advertising, Marketing, Communications, or equivalent
• Minimum 8 years of copywriting experience, ideally within sports, lifestyle, or consumer brands. Agency background is a strong plus.
• Demonstrated ability to craft original campaign concepts and tactical creative copy across digital, social, experiential, and activation platforms.
• Proven success in translating strategic brand positioning into breakthrough creative ideas and executions.
• Experience leading and managing external creative agencies, while also developing high-impact ideas in-house.
• Strong leadership and organizational skills, with the ability to guide cross-functional teams and contribute hands-on when needed.
• Excellent presentation and storytelling skills, capable of inspiring and influencing stakeholders at all levels.
• Experience in copy translation and transcreation across multiple markets, with a deep understanding of cultural nuance and brand consistency.
• Fluent in English; additional languages are a plus.
• Deep cultural awareness of sport, training, and youth culture, with the ability to translate insights into authentic brand storytelling.
• High-level mastery of strategic thinking, creative problem-solving, and project ownership.
• Strong creative instincts beyond writing, with a sharp eye for visuals, design, and art direction.
• Proficient in Microsoft Office and Mac platforms; familiarity with Adobe Creative Suite is a plus.

• Location: This individual must reside within commuting distance from our Amsterdam office.
• Work Schedule: Starting in October, teammates are required to work on-site for 3 days per week. This will increase to 4 days per week beginning January 2026.
• Travel: Occasional travel required for campaign shoots and key partner meetings.

• No relocation provided

• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Under Armour Merchandise Discounts
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.
• 38 hour working week
• Hybrid work
• 28 days holiday
• Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
• Human Performance Institute (Gym) on site
• Local Language course when moving from abroad

Under Armour