Product Director

• Team Liquid’s tech product portfolio contains four key products: the

• Origin Story

• Run and edited entirely by staff, in 2009, Liquipedia transitioned to a publicly editable wiki, allowing volunteer contributors to provide content. Liquipedia evolved into its current state as the most reliable esports wiki online. We have a higher reliability rating than the BBC!
• Years of volunteer contributors ensured a wealth of resources for Liquipedia’s massive collection of information. Content grew from strategy-informed topics into esports at large. New game wikis were formed, and StarCraft: Brood War was joined by StarCraft 2, Dota 2, Hearthstone, and Heroes of the Storm. Now, over 60 games and esports are covered by Liquipedia and powered by our international community around the clock.

• The

• The Liquipedia Database is the integrating factor between all Liquipedia products. It houses data from Liquipedia Web and App, as well as 3rd party APIs. As such, it is the most comprehensive esports database to date.

• The

• Product Strategy & Vision

• Develop and implement a clear vision and strategy for Team Liquid’s digital product portfolio that aligns with business goals and brand values.
• Identify and explore new revenue opportunities while optimizing existing products.
• Conduct market, user, and industry research to inform product direction and maintain relevance.
• Manage the product roadmap to prioritize initiatives based on strategic value, user needs, and business impact.
• Evaluate and propose new features, platform improvements, and monetization approaches.
• Team Guidance & Coordination

• Partner with a cross-functional product team including product owners, business developers, ad operations, business specialists, and UI/UX designers.
• Promote a culture focused on innovation, inclusivity, and user-centered design.
• Oversee recruitment, onboarding, and professional development within the team.
• Establish and maintain efficient team processes such as OKRs, roadmap planning, and agile workflows.
• Product Development & Delivery

• Manage the full product lifecycle across all products, from ideation through launch and iteration.
• Work with engineering and community teams to ensure timely and high-quality delivery.
• Enable scalable solutions to accommodate business growth.
• Integrate new technologies, including AI-informed features, to enhance user experience.
• Performance, Growth & Operations

• Define, monitor, and review key metrics (traffic, engagement, retention, revenue, market reach) to assess product performance and guide improvements.
• Initiate efforts to increase user engagement, growth, and revenue.
• Identify partnerships and integration opportunities that add value and reach.
• Manage the product department’s budget and operational efficiency.
• Communicate progress and outcomes regularly with organizational management and relevant stakeholders.
• Explore strategic acquisitions or partnerships to strengthen the portfolio.
• Teamwork & Communication

• Work closely with Technical and Commercial Directors and other key stakeholders to ensure alignment on product initiatives.
• Represent Team Liquid’s digital products both internally and externally.
• Explain complex product concepts clearly to diverse esports audiences.
• Build and maintain relationships with external partners, vendors, and the esports community to advance commercial goals.

• 8- 12+ years of experience in senior product roles managing digital products, ideally within media, technology, gaming, or online communities.
• Demonstrated success in creating and implementing product strategies that increase user engagement and revenue.
• Experience managing budgets and financial accountability.
• Experience working with cross-functional teams and managing direct reports.
• Familiarity with product discovery, user-focused design, agile methods, and product lifecycle management.
• Ability to translate strategy into actionable steps and see them through.
• Strong problem-solving and data-informed evaluation skills.
• Effective communication and stakeholder engagement skills.
• Experience with products serving a global, online audience.
• Familiarity with modern product management tools (e.g., Notion, Figma, ClickUp) and data insights platforms (e.g., Google Analytics, Matomo, Amplitude).

• Genuine interest in gaining deeper insights into gaming, esports, and online communities.
• Experience in M&A or demergers.

Team Liquid