Senior Brand Manager
- Hoofddorp, Noord-Holland
- Vast
- Voltijds
The client is a world leader in Essential dairy, plant-based product, early life nutrition and medical nutrition. By maintaining a clear and consistent brand value, their mission and products became popular enough to allow them to operate worldwide. Besides specializing in therapeutic food and infant formula, they collaborate in researching several diseases to make patient`s life easier with their products.Role Description
As the Senior Brand Manager, you'll play a key role in transforming the client's approach to healthcare communications. This maternity cover position is based in Rotterdam and focuses on shifting from a traditional healthcare professional-led strategy to a holistic, patient-centered ecosystem. You'll lead brand development and integrated communications across therapeutic areas like Cancer Care and Frail Elderly Care, driving digital innovation and market impact.Responsibilities
- Developing and implementing insight-driven brand platforms that connect with both HCPs and patients.
- Leading the creation and deployment of global-local content, ensuring timely and relevant messaging across markets.
- Overseeing the rollout of a specific product's new visual identity in Europe and advise on brand positioning for markets such as AMEA and Brazil.
- Working closely with global and local teams, agencies, and stakeholders to ensure cohesive brand execution.
- Delivering key initiatives including the Cancer Care campaign toolkit and the Frail Elderly Care platform strategy for HCPs, patients, and caregivers.
- Using analytics to prioritize content and optimize engagement across channels.
- Master's degree in Business or a related field.
- 8+ years in healthcare or consumer industries, with expertise in brand strategy, digital marketing, and project execution.
- Strong commercial and analytical capabilities.
- Proven ability to activate insights from both consumers and HCPs.
- Experience in launching and scaling brand strategies globally and locally.
- Excellent communication, leadership, and stakeholder management skills.
- Patient-centric mindset with a passion for impactful storytelling.
- Multilingual proficiency is a plus.
Apply to our vacancy for more information. Looking forward to getting in touch!55901