Senior PR Influencer and Community Specialist

Asics

  • Amsterdam, Noord-Holland Hoofddorp, Noord-Holland
  • Vast
  • Voltijds
  • 10 dagen geleden
Be part of a movement that moves the worldAt ASICS, we're more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all.If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you.Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.Your role in our shared journeyLocated at our EMEA headquarters in Hoofddorp, near Amsterdam, you'll contribute to our mission by developing and executing global communications strategies for our performance running category whilst building strong communities and managing influencer relationships. You will be responsible for creating integrated PR campaigns, managing product launches and leading community initiatives that align with ASICS' 'Sound Mind, Sound Body' philosophy.Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step.Your key responsibilities will be:
  • Develop and execute comprehensive global communications strategies for the performance running category whilst ensuring alignment with overall brand objectives.
  • Lead PR activations and influencer strategies, including ideation, execution, and alignment with global brand positioning and calendar moments.
  • Create and manage press materials for product launches and marketing campaigns, maintaining consistent messaging across all channels.
  • Lead the consolidation and expansion of ASICS running communities worldwide through strategic initiatives and engagement programmes.
  • Coordinate with regional teams to provide strategic guidance and ensure cohesive implementation of communications initiatives.
  • Oversee the development and execution of integrated communications calendars, including product launches and media strategies.
  • Oversee reporting, budgeting, and team management, including campaign performance tracking, budget efficiency and team development.
You have the following skills:
  • Strong expertise in PR strategy development and execution with at least 8 years of experience.
  • Advanced project management and budgeting capabilities for marketing initiatives.
  • Exceptional written and verbal communication skills in English.
  • Demonstrated experience in influencer marketing and community management.
  • Proven ability to work collaboratively across international teams.
Life at ASICSWhen you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals we can inspire more people to move for body and for mind.Our commitment to your wellbeingWe're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer:
  • Access to office the gym and sports membership discount.
  • Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.
  • Unlimited access to the Calm app for better sleep and mental fitness.
  • Complimentary premium subscription to our Runkeeper Go™ app.
  • A comprehensive wellness programme consisting of exercise and educational sessions.
  • Professional support and meditation classes are available through OpenUp Access.
  • Working abroad for four weeks every year.
  • Hybrid working model. Combine the flexibility of working from home with the dynamic energy of an office environment.
How to ApplyAre you feeling inspired? We'd love to hear from you. Submit your application online and step into a role where you can truly make a difference. Let's move together, step by step, toward an uplifted world.#ASICScareers #ASICShiring

Asics