Senior Analyst - Marketing Funnel

Philips

  • Amsterdam, Noord-Holland
  • Vast
  • Voltijds
  • 1 dag geleden
Job Title Senior Analyst - Marketing FunnelJob DescriptionIn this role you will provide actionable insights for marketing teams around how drive success across the marketing funnel for Healthcare businesses. You will oversee and drive end-to-end analysis and insights from tactical marketing funnel activity. Providing hands on expertise around key marketing platforms, working as part of a cross-functional marketing team, bringing insights into how to improve the effectiveness and influence of marketing tactics across the customer journey with different marketing and sales disciplines (e.g. events, digital, CRM, sales).Your roleFunnel Analytics and AttributionDevelop and maintain comprehensive end-to-end funnel dashboards covering digital, events and partner marketingBuild data models to track campaign influence, lead progression and opportunity creation using SFDC as the source of truthSupport multi-touch attribution frameworks and marketing mix modeling creationSFDC Data StrategyOwn the extraction, transformation and analysis of marketing relevant SFDC objects (e.g. Leads, Contacts, Campaigns, Opportunities)Partner with Sales Operations teams to ensure data quality, consistency and correct mapping of marketing activities within SFDCInsight GenerationIdentify gaps, bottlenecks and conversion rate trends within the funnel to guide marketing investments and strategyProvide ad hoc and scheduled reporting on campaign effectiveness related to pipeline velocity and revenue generationYou´re the right fit ifExperienced in digital and marketing analytics and in particular with measuring marketing effectiveness and driving continuous improvement actions collaboratively with other teamsExpertise in digital marketing tools that can be used to enhance analysis (Sales Force, ELOQUA, Google Analytics, SEMrush etc)Experienced in providing insights that help drive improved marketing effectiveness with B2B customers or within the Healthcare industryResults-driven with a strong analytical mindset and passion for increasing marketing and business performanceStrong attention to quality and attention to detailExcellent communication skills and a collaborative, team-oriented mindsetFluency in EnglishHow we work together
We believe that we are better together than apart. This role is an office-based position, which means working in-person at least 3 days per week.About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.Learn more about .Discover .Learn more about .If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care .#LI-OFFICE

Philips