Marketing Manager (Performance)

Mambu

  • Nederland
  • Vast
  • Voltijds
  • 16 dagen geleden
Who we areJoin the fintech revolution with Mambu, the leading SaaS cloud banking platform. We're on a mission to make banking better for a billion people. Explore exciting career opportunities and help shape the future of financial services. Learn more .About the teamMambu is one of the fastest-growing cloud banking platforms in the world, and our global marketing team is right at the heart of that growth. Working across continents and time zones, we shape the future of financial services by inspiring and empowering financial institutions worldwide with bold ideas, compelling storytelling, and smart, data-driven strategies. Our team is 20 strong, with experts in brand, content, product, and acquisition marketing. We collaborate closely with product, sales, and other teams to bring our purpose to life and drive business growth.What you'll do
  • Digital channel management: Utilize and optimize email, PPC, and display campaigns on platforms like LinkedIn and Google to attract leads and generate demand.
  • Audience segmentation: Build target segments using HubSpot data based on job function, seniority, lead warmth, and account information for tailored messaging.
  • Demand generation and nurture campaigns: Construct campaigns that maximize impact throughout the buying journey, defining requirements for successful lead generation and enhanced engagement.
  • Email marketing strategies: Develop email strategies, create workflows, and segment audiences for nurturing and retargeting, including A/B testing for optimization.
  • Performance reporting: Produce comprehensive campaign success reports with actionable insights and ensure consistent reporting metrics through lead sources and UTMs.
  • Tracking tags: Create and implement tracking tags via Google Tag Manager and LinkedIn for key channels, including email and the website.
What you'll bring
  • Minimum of five years experience in a digital marketing role, with a proven track record in managing and optimising HubSpot, Linkedin and Google Ad campaigns.
  • Extensive experience with CRM databases to collate data and segment audiences.
  • Proficiency in building prospecting and nurturing campaigns along with a demonstrated ability to generate and interpret campaign performance reports.
  • Demonstrated expertise in HubSpot, with the ability to leverage its features for effective campaign management and optimisations.
  • Proficiency in accessing and amending campaign workflows and criteria to streamline processes and enhance efficiency. Collaborative skills to work closely with the RevOps team.
  • Alignment with marketing tech teams to help with automation, A/B testing, tracking, and identifying growth opportunities throughout the funnel.
What you'll getJoin us to shape the future of banking, where your professional growth is equally as valued as your personal well-being.
  • Competitive base salary
  • Company equity for all
  • Learning and development opportunities
  • Hybrid/Remote working (location dependant)
  • 30 day working abroad
  • 4 week paid sabbatical after 5 years service
  • Additional benefits based on location
Let's connect!Follow Mambu on for the latest Fintech trends and success stories. Connect with us on , , and to experience our vibrant culture. Explore our mission, values, and the world we're building at . Check out our for industry insights, Mambu blogs, webinars, and upcoming events.As part of the recruitment (or HR onboarding) process, you will be required to obtain authorized criminal background and credit screening results, as well as be queried against a sanctions/anti-money-laundering/counter terrorism financing/politically exposed persons screening service and your employment is conditional upon approval of these results.At Mambu, we encourage all interested candidates to apply, even if they don't meet every listed qualification, as we value diversity and recognize that experience doesn't always perfectly align with job descriptions. We are committed to providing equal opportunities for applicants with disabilities; if you need assistance during the application process, please contact talent.acquisition@mambu.com.LI-Remote

Mambu