Search Marketing Manager

GoodHabitz

  • Eindhoven, Noord-Brabant
  • Vast
  • Voltijds
  • 1 maand geleden
  • Versneld solliciteren
Catch the GoodHabitz Sparkle!Welcome to GoodHabitz, one of the fastest-growing international Ed-Tech companies in Europe. Our mission? To make learning as accessible, engaging, and fun as binge-watching your favorite series, scrolling through your news feed, or watching your team score a winning goal. How do we do it? We craft unique training experiences now available in 20 countries worldwide, all produced in-house at the GoodHabitz Studios. But we're not all work and no play. We invest in fun outings and events, ensuring our team has the time of their lives.Behind the scenes, we're a team of goal-driven individuals who thrive on mutual inspiration and support. We're positive, creative masterminds always looking on the bright side, eager to tackle every challenge that comes our way.The ChallengeThe search marketing manager position at GoodHabitz is mainly focussed on creating business impact with the help of various search marketing strategies. This role requires both operational excellence and the creation of strategic campaign plans.What You'll Do: 🎯
Search Engine Marketing (SEM) and Paid Advertising:
  • Manage and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI and achieve key performance indicators.
  • Conduct A/B testing and continuously analyze campaign performance to make data-driven decisions.
  • Stay updated on industry trends and emerging technologies to implement innovative paid advertising strategies.
Search Engine Optimization (SEO):
  • Develop and implement SEO strategies to improve organic search rankings and enhance website visibility.
  • Conduct keyword research, competitor analysis, and stay abreast of industry trends to optimize content for search engines.
Analytics and Reporting:
  • Utilise analytics tools to monitor, analyse, and report on the performance of SEO and SEM campaigns.
  • Leverage analytics tools such as Salesforce, Google Analytics and potentially other tools.
  • Provide regular insights and recommendations to improve overall (search) marketing effectiveness.
  • Develop and present reports to key stakeholders, showcasing the impact of search marketing efforts on business goals.
Collaboration and Communication:
  • Collaborate cross-functionally with other marketing teams, developers, and other stakeholders to ensure a cohesive and effective search marketing strategy.
  • Communicate effectively with internal teams to align search marketing efforts with overall marketing objectives.
Must have.
Digital growth mindsetIn a digital world everything is changing continuously – so does the work and the skills that are needed to work in our in-house media team. This requires an attitude from each person, to be able to adapt to these changes and continuously improve their own skillset. The B2B journey is changing rapidly and requires a broad view on digital marketing activities.RequirementsThe perfect match
  • 3+ years of experience in a specialist role (SEA focus).
  • B2B marketing experience is a nice-to-have.
  • Proven experience in search engine optimization (SEO) and search engine marketing (SEM).
  • Familiarity with SEO tools, Google Analytics, Google Ads, and other relevant platforms.
  • Strong analytical and data interpretation skills.
  • Excellent communication and collaboration skills.
  • Creative thinking and problem-solving abilities.
  • Ability to thrive in a fast-paced, results-oriented environment.
  • Fluent spoken and written English is a requirement. Additional languages are a plus, in this case for example German or Spanish.
BenefitsJoin us, and you'll become a valued part of a lively and dynamic team. We nurture a flexible and supportive work culture that strikes the perfect balance between your professional life and your well-deserved downtime. Step into our magical office space (yes, it even features a campfire!), fully equipped with all the tools and resources to empower you. Prepare for unforgettable team-building experiences and company events that will leave you inspired. And, of course, we've got your back with complimentary coffee and snacks to keep you energized.Join us and enjoy the following perks
  • A competitive salary, finely tuned to match your exceptional skills and experience.
  • 25 paid vacation days. And if that's not enough, you can add up to 10 more.
  • Access to mental coaching through our partner, OpenUp, to keep your mind in top shape.
  • An annual do-good-day, fully paid, so you can contribute to a cause you're passionate about.
  • Immerse yourself in an inspiring, international, and dynamic work environment.
  • Embrace flexibility with our hybrid way of working, offering a perfect blend of office and remote options.
  • Equip yourself with a MacBook and iPhone to stay connected and productive wherever you are.
  • We've got your commuting costs covered, making your journey smoother.
  • Fuel your personal and professional growth with unlimited access to our online training courses and MyAcademy platform.
  • Brand new office in the center of Eindhoven (2-min walk from Eindhoven CS) - even equipped with a gym.

GoodHabitz