Brand Manager Hematology

Smelt

  • Utrecht
  • Vast
  • Voltijds
  • 1 maand geleden
As Brand Manager, you will lead the commercialization of our oncology portfolio at the national level. You are responsible for developing and executing the brand strategy, marketing plan, and tactical mix to ensure strong market performance and sustainable growth. This role reports directly to the Business Unit Head Oncology, Netherlands.Key ResponsibilitiesBrand LeadershipTake full ownership of the assigned brand and act as its internal and external ambassador.Lead a cross-functional Brand Team (including field and office-based colleagues), providing clear vision, direction, and fostering a winning mindset throughout the organization.Act as the strategic leader for the brand with key stakeholders and customers.Customer & Market InsightsContinuously gather and synthesize customer insights through field visits, research reports, and internal feedback loops.Translate both qualitative and quantitative data into actionable brand strategies.Be the go-to expert on your product, its competitors, and the wider oncology market.Brand PlanningDevelop and execute robust strategic and operational brand plans in line with market dynamics and customer needs.Identify growth opportunities and ensure a strong financial foundation for your plans.Collaborate cross-functionally to align initiatives with the broader business strategy.Execution & Operational ExcellenceDeliver impactful campaigns and promotional materials in line with internal guidelines, compliance standards, and global frameworks.Manage the Advertising & Promotion (A&P) budget effectively in collaboration with Finance and the BU Head.Ensure excellence in campaign execution, monitoring performance, and adjusting as needed.Field Force EngagementWork closely with the sales team to ensure seamless implementation of marketing initiatives.Share the strategic rationale behind campaigns and incorporate field insights into materials and messaging.Build a strong feedback loop with field teams to continuously improve effectiveness.Performance ManagementDrive brand performance using tools such as communication cells, performance dashboards, and workshops.Track progress against KPIs and take corrective actions when needed to maximize brand potential.Maintain high standards in business performance, risk management, and opportunity capture.Forecasting & SupplyLead accurate demand forecasting through the Core Commercial Cycle.Adjust supply planning in response to market shifts and intelligence.External Stakeholder EngagementBuild and maintain relationships with key external stakeholders including HCPs, pharmacists, medical associations, and scientific experts.Gather feedback on marketing activities and continuously refine customer engagement strategies.Why You?Basic QualificationsBachelor's or Master's degree in Marketing, Business, Communications, or a related field.Minimum of 3 years' experience in a marketing or product management role.Experience in oncology or hematology.Successful track record in launching products.Fluent in both English and Dutch.Preferred QualificationsStrong communication and stakeholder engagement skills.Experience in brand planning and operational execution.Proven use of multi-channel marketing, including successful digital campaigns.5-7 years of experience in pharmaceutical marketing, sales, or medical affairs.Comfortable working in a matrix environment and leading cross-functional collaboration.Open to challenge and willing to be challenged to drive results.Skilled in engaging with key opinion leaders and understanding stakeholder needs.Agile thinker with a growth mindset and a passion for learning and innovation.Are you ready to shape the future of oncology in the Netherlands? Join us in making a meaningful impact on patients' lives.Joan van Droffelaar Senior ConsultantMartin Zwart Senior ConsultantDeel deze vacatureReageer op deze vacature:Voornaam *TussenvoegselAchternaam *Emailadres *Telefoonnummer *LinkedIn URLCVJe bericht/motivatie *Ik zou graag willen solliciteren op de vacature Brand Manager Hematology in Utrecht. Kunt u mij meer informatie sturen?Ik ga akkoord. Bij het invullen van dit aanmeldformulier accepteert u ons en geeft u toestemming uw gegevens gedurende 24 maanden te bewaren.*Ik wil graag op de hoogte blijven van het laatste nieuws en schrijf me in voor de Smelt nieuwsbrief.Geen geschikte vacature gevonden?Smelt is gespecialiseerd in strategisch recruitment & resourcing voor de geneesmiddelenindustrie, medical devices industrie, clinical research organisaties en andere stakeholders in het landschap van de gezondheidszorg.LinksLinksAmalialaan 126 E 3743 KJ Baarn +31 35 543 00 21 © 2025 - Smelt Human Capital

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