Digital Marketing Manager (f/m/d) - Amstelveen
Borealis Hotel Group
- Amstelveen, Noord-Holland
- Vast
- Voltijds
We’re not just looking for a Digital Marketing Manager (f/m/d), but for a strategic thinker with a hands-on approach to manage online campaigns, boost engagement, and maximize revenue. If you love combining creativity with data-driven insights, this role is for you!Borealis Hotel Group is a very fast growing hotel group with hotels of different brands. Including IHG, Accor, Hilton and Mariott. We now have a fantastic role open that puts you on the radar of all the different brands we work with.Role Summary:Develop and implement digital marketing strategies (SEO, PPC, social media, email)Manage social media channels, including paid advertising, influencer collaborations, and brand campaigns, with regular performance analysisManage the paid media strategy and budgets for all hotelsOversee content strategy, including training programs, to enhance property-level social media presenceDevelopment of on-property content champion program and trainingAct as brand guardian for hotels and sales teams, ensuring alignment with guidelines and support with marketing toolsSupport eCommerce initiatives across all properties and manage the paid media strategy as well as budgets for all hotelsIdentify and implement marketing opportunities resulting from local partnerships to ensure optimum exposure for the hotel and its facilities and servicesRegular auditing and reporting of online channels to drive online performanceAdministration & Reporting:Ownership of the digital strategy for all hotels, covering social media, brand channels, OTAs, and directory listingsConduct monthly social media reporting, analysis, and ROI evaluation for marketing expendituresProper and effective use of BHG systems and toolsPrepare and complete other reports and presentations as requiredEnsure that all activities follow GDPR regulations, Brand & IHR operating policies, purchase orders, processes, and systemsDegree or equivalent in marketing with knowledge of SEO, social media, email marketing, PR, and print/collateral managementAt least 1 year of marketing experience; experience with Meta Business Manager and Canva is a plus.Strong interpersonal, creative, analytical, and problem-solving skills with an eye for design. Organized, diligent, and skilled at managing multiple competing priorities.Commercially savvy, highly motivated, and determined to achieve resultsExcellent attention to detail.Ability to generate ideas, write effective online copy, and influence stakeholders at all levelsResourceful and able to use initiative, solve problems and find solutions.Flexible, adaptable and able to respond/thrive within a busy working environmentThe role may require travel to properties within the regionSpeaking German and EnglishOn Site - not remote
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