Product Marketing Specialist

BYD

  • Hoofddorp, Noord-Holland
  • Vast
  • Voltijds
  • 1 maand geleden
About BYDOur Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.Employment Type: Full-timeAbout BYD EuropeBYD is a global leader in new energy vehicles (NEVs), committed to revolutionizing sustainable mobility. With the successful launch of models like the BYD HAN and BYD ATTO 3, we are expanding our European portfolio and looking for talented professionals to support our continued growth.About the RoleWe are seeking a highly motivated Product Marketing Specialist to join our European Product Department. This role involves developing and executing product marketing strategies for BYD’s new energy vehicles, conducting market analysis, refining target audience messaging, and leading go-to-market initiatives. You will work closely with cross-functional teams to ensure our products meet customer expectations and regulatory standards.Key Responsibilities
  • Market Research & Analysis: Conduct in-depth market research to understand the competitive landscape, pricing dynamics, and incentive policies within the European passenger car market. Identify trends and opportunities to enhance product positioning.
  • Ideal Customer Profile (ICP) Development: Define and refine target customer segments, mapping out their journey, pain points, and expectations to create compelling messaging.
  • Customer Insights & Feedback: Gather and analyze customer feedback through surveys, focus groups, and data analysis. Translate insights into structured product recommendations for the research team.
  • Product Messaging & Positioning: Work closely with the product research team to translate technical features into customer-oriented messaging that highlights key benefits and differentiators.
  • Cross-Functional Collaboration: Partner with product management, marketing, PR, sales, and network development teams to ensure a unified and effective product marketing strategy.
  • Go-To-Market Strategy: Develop and execute product launch campaigns, ensuring effective communication of product value and benefits across multiple channels.
  • Industry & Regulatory Trends: Stay informed on industry trends, competitor activity, and regulatory changes to make data-driven marketing decisions.
Qualifications & Skills
  • Bachelor's or Master’s degree in Marketing, Business, Automotive, or a related field.
  • 3+ years of experience in product marketing, preferably within the automotive or mobility industry.
  • Strong market research and data analysis skills with the ability to derive actionable insights.
  • Experience in customer segmentation, positioning, and messaging development.
  • Excellent communication and presentation skills with a strategic and analytical mindset.
  • Ability to collaborate effectively in a multi-national, cross-functional environment.
  • Knowledge of the European automotive market and regulatory landscape is a plus.
  • Fluency in English is required; additional European languages are a plus.
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

BYD