Senior CRM Marketer

Movers & Shakers

  • Amsterdam, Noord-Holland
  • Vast
  • Voltijds
  • 2 dagen geleden
Short Description In the role of Senior CRM Marketer you will be part of the CRM team. From data driven insights you take care of an optimal customer experience and branding in the CRM communicationJob Description Senior CRM MarketerIn the role of Senior CRM Marketer you will be part of the CRM team. From data driven insights you take care of an optimal customer experience and branding in the CRM communication. You are responsible for setting up and coordinate campaigns in order to increase customer value of current customers, win back former and recruit new ones. You are one of our master in working with the CDP; analyzing, building, experimenting with workflows is what you do on a daily base, and you use data in your plans to optimize conversion. Send out the right message to the right group of customers via segmentation and personalization is what make you tick. Next to that, you create an omni-channel CRM landscape and are in charge of technical improvements so that all marketing activities connect seamlessly with each other. To measure its success, you create clear KPI’s and a reporting structure. The internal alignment with different teams needed for this is one your core activities. Therefore, you will be working closely with Marketing, Analytics, IT and Trade teams. You have great eye for design, a sense for fashion but you are guided also by your capability to understand and digest numbers. Do you have an entrepreneurial spirit and do you like to achieve goals? Please read the following!Tasks & Responsibilities of the Senior CRM Marketer
  • Develop and optimize personalized customer experience throughout various channels by optimal use of the power of the Customer Data Platform and marketing automation
  • Increase the total CRM revenue and the Customer Lifetime Value
  • Growth and quality of the email base including opt-ins
  • Develop, implement and optimize of an overall contact strategy (contact pressure)
  • Continuously optimize and improve data and performance management
In this role you report to the Head of CRMCompany Profile This Global (denim) brand is a place for collaboration, inspiration, and innovation. Working alongside like-minded people, feeding off one another’s energy and drive. This company is a place to express and grow your specialization, in a dynamic environment that values proactivity and innovation. Hands on to get things done, they strive to make the impossible possible! Beyond a competitive salary, this club brings many other perks and exciting opportunities: an awesome and diverse team that collaborates to change the game; a work environment that offers room for fun, inspiration and innovation; a clothing budget; a healthy lunch, and last but not least, a discount on a new bicycle.Job Criteria Senior CRM Marketer
  • Master or Bachelor's degree in Marketing, Business Administration or related field
  • Broad experience 3-5 years – in CRM, setting up customer journeys and data driven marketing & customer segmentation
  • Your heart beats faster when developing customer-oriented campaigns, where relevance is the goal within the customer journey and thinking customer first
  • Strong communication skills and stakeholder management. Ability to communicate and influence at different levels of the organization
  • Ability to work in the execution as well as on strategy
  • You have a great eye for design but you’re also driven by numbers
  • Advanced planning and attention-to-detail skills
  • Preferable Knowledge of Exponea or other CRM campaign tooling, HTML and SQL
  • Experience with Fashion is a pre
  • Finally, do you have a strong personality and excellent verbal and written communication skills in English? We’d love to meet you!

Movers & Shakers