Sr. Lead, Creative (Art)

• Own and lead the creative direction of regional campaigns, driving bold, original concepts from ideation through execution that are visually compelling, strategically sound, and unmistakably Under Armour.
• Originate and develop in-house campaign platforms, combining powerful visuals with storytelling and copy to create emotionally resonant brand experiences.
• Review, challenge, and elevate external agency work, ensuring all creative output is distinctive, brand-aligned, and meets world-class standards.
• Define and protect Under Armour's visual identity, ensuring every concept translates seamlessly into both design and narrative across all consumer touchpoints.
• Collaborate cross-functionally with copywriters, designers, marketers, and producers to deliver integrated creative solutions across digital, social, retail, and experiential platforms.
• Lead all aspects of creative production, including photography and video shoots, styling, and final design execution-ensuring excellence from pre-production to post.
• Confidently present and pitch creative concepts to senior stakeholders and external partners, influencing decisions and driving alignment across the business.
• Demonstrate mastery in strategic thinking, creative problem-solving, and project ownership, balancing creative ambition with business objectives and timelines.
• Shape and tailor account-specific campaigns for key retail partners (e.g., JD, Zalando, ASOS, SDI), ensuring relevance and impact across diverse markets.
• Establish and optimize creative workflows across the region, driving operational efficiency, improving collaboration, and raising the bar for creative output.
• Manage budgets, oversee production logistics, and maintain the regional creative asset library to support ongoing marketing and brand initiatives.

• Bachelor's degree in visual arts, Design, Advertising, or equivalent
• Minimum of 10 experience in creative roles, with a balanced mix of agency and brand experience-ideally in sports, lifestyle, or consumer brands.
• Proven conceptual skills with the ability to originate campaign platforms and ideas.
• Strong art direction expertise across photography, film, design, and styling.
• Solid writing and storytelling ability to shape copy alongside visuals.
• Exceptional taste and design sensibility with a track record of brand elevation.
• Experience managing agencies, freelancers, and in-house teams.
• Fluent in English; additional languages are a plus.
• Confident presenter and communicator, able to influence senior stakeholders.
• Strategic thinker who balances creative vision with business needs and deadlines.
• Experienced in leading productions and shoots, from pre-production to post.
• Proficient in Microsoft Office, Mac platforms, and Adobe Creative Cloud.

• Location: This individual must reside within commuting distance from our Amsterdam office.
• Work Schedule: Starting in October, teammates are required to work on-site for 3 days per week. This will increase to 4 days per week beginning January 2026.
• Travel: Occasional travel required for campaign shoots and key partner meetings.

• No relocation provided

• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Under Armour Merchandise Discounts
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.
• 38 hour working week
• Hybrid work
• 28 days holiday
• Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
• Human Performance Institute (Gym) on site
• Local Language course when moving from abroad

Under Armour