
Global Assistant Brand Manager
- Schiphol, Noord-Holland
- Vast
- Voltijds
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.About the roleAs a Global Assistant Brand Manager (GABM), you will be supporting key global brand projects and EPD/NPD initiatives for our Laundry portfolio.Your responsibilitiesThe role is intended to offer an opportunity for high potential marketers to work on:LEAD:
- Global NPD/EPD projects across countries and partner closely with cross-functional teams to deliver innovation projects until approval and launch, on time and to quality.
- Product, Packaging, Claim, and Pricing Strategy for innovations in your scope.
- Master pack designs for EPDs and NPDs.
- Key point of contact between Global Category and Local Marketing teams in key geographies.
- Development of the strategic 5-year plan and GSM/4 P's with diagnostics and analysis.
- Influencing Global Brand Strategy, countries and cross-functions
- Large Innovation projects; e.g. NPDs, Research briefs, operational elements of projects
- Development of success models, growth models and entry models
- Category Information Management and analysis, including financials, market shares and competitive information
- Global planning process, including development and approval of 5 year growth plan.
- Productivity pipeline on product and packaging from ideation to implementation.
- Maintenance of base formulations and claims with respect to changing regulations or guidelines.
- Must be able to demonstrate strong marketing skills developed within the FMCG environment.
- Good strategic thinking skills and ability to support the execution of brand strategy.
- Performance management, commercial acumen, P&L understanding.
- The ability to leverage data and analytics to uncover trends and insights that guide strategic decisions.
- Idea generation and validation
- Project delivery
- Cross-organization leadership
- Strong skills in innovation development and delivery is advantageous
- Strong commercial acumen and analytical skills
- Ability to work in a matrix organization (CGO, Sales, Key Lead Markets)
- Strong interpersonal skills, dealing with multiple stakeholders across different functions and levels of expertise
- Entrepreneurial and able to work autonomously
- Strong sense of urgency and achievement
- Resilient and able to respond under pressure
- Ability to influence and collaborate with markets with varying levels of portfolio and brand maturity
- The business language in Reckitt is English, therefore fluency in English is essential. Fluency in other language(s) is advantageous.